Tuesday, June 1, 2010
The Gold IP Project
The images were intended for print, display and web campaigns, and I was honored to be involved as they obviously have a number of creatives on their books nationally.
During the creative meeting I was impressed by their dedication to have all original works and not go near stock images at all. Another thing that was fantastic was them giving me the time and financial budget in order to produce the final images.
I had just read Annie Leibovitz' latest book "At Work" and was really inspired by her black and white portraits and the tonal depth she is renowned for, and used that inspiration for this project, all the way from the initial drawing of the mood boards to the final processing.
Check out the Gold IP website here.