Amanzi Swimwear 2010 Campaign Tearsheets

Thought I’d share some of the tearsheets I just received from the 2010 Amanzi campaign I shot a little while ago. I’ve just received clearance from the client and am now able to share them with everyone.

Amanzi is swimwear label with roots in the core sport and active lifestyles. In this campaign we worked with model Tara Barker who not only is a cool person and great model, but also an athlete in the Kellogg’s Nutrigrain series, so she walks the walk and talks the talk.

The final product you see is a result of a HUGE team effort involving a very hardworking team of individuals who are committed to excellence in their roles, and who go about it in a very fun way. Exactly the way I love to work.

I have to shout out to everyone at Amanzi for their support and collaboration both creatively and logistically from location scouting to styling to keeping us all supplied with cold drinks and who can forget the fresh fruit and Subway platters? Then of course my immediate team who I would not be able to do anything without: Angela Shepherd (Make up Artist) and 1^st and second photography assistants Hannah Khurda and Kyle Wilson.

And for those of you who have connected with us on Facebook, stay tuned for upcoming behind the scenes video footage and stills as well. I’m even gonna throw in some shots that didn’t make the initial campaign, plus a little technical write up for those who are that way inclined.

Watch this space

Train Spotting - (Nothing to see here)

Last week I made myself take time out for a photo walk. I was a little sapped keeping up with deadlines. I knew I had some big days in which coming up with "something" was the objective, so needed to charge my creative batteries.
I stopped at an old train yard in a town in country Queensland, and took some time taking photos of "nothing".
Nothing to see here........

Sundays

Took my son to the skatepark in the afternoon late Sunday. Snapped a couple pics as I watched him play.

What I'm Reading: You Might Like It

If you're like me, pricing is a pretty big challenge. Get it wrong and you're either underselling yourself and possibly setting a dangerous precedent, or overpricing yourself and risk losing the job.

A while back I made a decision to make a living as a photographer by doing what I love to do, creating pictures that I want to see and hopefully others are willing to pay for.
That love of photography even now bubbles up when I'm in a meeting pitching a creative concept, and it is literally all I can do from keeping myself saying across the boardroom table, "you know what? heck I'm so excited about my concept I'll shoot your print campaign for free". A feeling that I regard as healthy and I hope I never lose. It's my love for shooting that keeps me going to those meetings in the first place. Luckily I've been blessed with a bit of resolve and some really good people around me to keep my business smarts and realise I have mouths to feed, bills to pay and equipment to purchase and maintain.

To that end I've been reading Pricing Photography, the Complete Guide to Assignment & Stock Prices by Michal Heron and David MacTavish. I've found this book full of helpful information for anyone who is already or thinking about making a living as a creative individual. While the book is made for the US market, the useful information doesn't appear in the literal values, rather in the concepts and direction it gives. Everything from negotiating, writing out invoices, quoting for commissioned work or stock photography is in this book.
Anyway, I thought some other people might find this book helpful. I got mine on Amazon