Saturday, May 15, 2010

Spilling the Beans - the Commercial Application of Lightpainting

Ok a lot of people have written me asking how these shots were done, and since there really are no secrets any more, only creativity, I'm gonna tell you. Interested? Keep reading.
These were shot with a flashlight. That's right, a humble flashlight was the only lightsource.
Lightpainting gets used a lot for fun. You see it all over, long exposures with people experimenting with different flashlights and LEDs writing funky little messages into the picture. "Hi Mom", whatever, It's cool.
This print campaign I shot last year used the same technique, only in reverse. I shone the light onto the product and the reflection beamed back through the lens and burned the image.
Here's why; We had a problem, how do you evenly light a highly reflective product that ranges from a few feet to up to 6 meters in length? Solution: paint the inside of a hanger black, walls, floors, everything. Block all the ambient light from the roof etc, and using up to 4 minute exposures "paint" the product with a flashlight using long even strokes.  Over a day and a half we shot in the dark and the result is what you see pictured.
The equipment/staff list for this shoot is pretty unique:
  • One factory/hangar 
  • A crapload of black paint
  • A way to get black paint on walls and floors quickly
  • A forklift
  • 3 product specialists to set up/take down the product
  • 1 assistant cataloging the products we were shooting
  • A flashlight
  • Canon 1DsMkIII
  • Canon 17 - 40 F4L

Tuesday, May 11, 2010

Assistant Wanted

Due to my regular assistant not being available over a couple of shoots, I am seeking an assistant (s) for some upcoming projects.
The position is paid on either a full day/half day basis.

Successful applicants will have:
  • Enthusiasm for all things creative
  • Ability to display initiative and work unsupervised
  • Ability to work in a team environment
  • Excellent communication skills
  • An outgoing and friendly demeanor and be well presented
  • Ability to work in a fast paced environment
  • A degree of physical fitness and ability to lift equipment
Also preferred but not essential are the following:
  • Basic knowledge of photography
  • Basic understanding of lighting
  • Basic understanding of electronic equipment
  • Basic knowledge of Photoshop, Aperture or Lightroom
Applications in writing to

Thursday, May 6, 2010

Industry Recognition - The ACMP

We all know that creating images and showing people is fundamentally all that it takes to be a photographer. But, every now and then, it's nice being recognised by peers and aknowledged for our work.
The ACMP, or Australian Commercial Media Photographers, is the foremost national association of photographers who focus on advertising and commercial work. This week I had the honour of being invited to join the prestigious ACMP directly as a full time member. Normally there is a process whereby you join as an emerging member for a period of 2 years, but there is an allowance for someone to go directly to full member based on their work, and the committee offered me full membership status under this provision.

I'm excited to be counted amongst such prestigious company.

Check out my ACMP profile here