Merry Christmas everyone! It sounds cliché but man this year has gone by fast. On top of the catching up with family and friends, it’s made me think about where I am now compared to this time last year, and where I want to be this time next year.
Almost exactly to the day this time last year I made a decision to go for it and start trading as a professional photographer, up till then I had success within my own network doing fun little commercial gigs for friends, shooting my friends and family, pretty much the way everyone else starts out.
Looking back at the year now, I can attribute anything that I’ve accomplished in my first year to just a few basic principles:
· Hard work, lots of it. I live eat and sleep the projects I’m working on
· Passion for making great pictures and never being satisfied with where I am, I’m always looking to the next step forward.
· Good advice, no, GREAT advice from trusted sources and close friends with everything from business tips to encouragement. A big thank you to everyone who has been a part of this.
· A great relationship with my marketing rep in 2009 Luke Boman and his team
2010 is already shaping up to be a busy year, with some exciting projects coming up. As far as business direction one big change is that my business has shifted from marketing representation to in house marketing. To this end I’ve secured the services of web guru and marketing man Michael McMahon AKA Mike. Mike’s official title is Web Guru & Marketing Dude. He is gonna spearhead our online presence across social and formal networks and keep our work out there. There will also be a revamp to the website that will make it easier for current projects to be viewed as we roll them out, watch this space.
Personally, I also have a couple goals and resolutions for 2010, they are:
· Do everything perfectly ALL the time, hahaha just kidding, I know I’m gonna make a heap of mistakes.
Seriously this time:
· Creative work – on the top of my list is setting aside time for creative work, and this has been for a long time, what is gonna be different in 2010 is I’m setting aside a budget as well. A percentage of all gross revenue is going into a kitty for creative shoots, whether its used for paying the best talent, securing the craziest locations or hiring kick ass props, 2010 is gonna see me push the envelope creatively and back it up with the budget it deserves.
· Giving back – 2010 is gonna see a regular giveaway of images from my fine art collection. In between my commercial creating I take thousands of fine art images so as a way of saying thanks to everyone for the support I intend to get select ones out to you absolutely free.
Well I’ll leave it there; I’m off to Hawaii tomorrow so better get around to packing.
Cheers to a 2010 full of creativity in everything we do!