Monday, September 14, 2009

Is It Any of My Business?

A couple days ago I broadcast via Facebook and Twitter the following: "working with some creative individuals to take over the world".
After my initial post I thought I should spend some time clarifying what I meant by defining some of those terms.
For a while now I have been focusing on the business part of my own photography service. After operating with limited success through word of mouth and social media as my only source of advertising, I underwent a branding exercise and enlisted someone to help me design my website and stationary, all this to refine my brand and help me take my business to the next level.
Once this was complete, I began focusing on the next step, taking my product and brand to the people that I want to see my work. I made the business decision of enlisting a third party to do this for me. I made this decision after considering the target audience that I wanted to see my work, type of work I wanted to do, and my ability to represent myself in communicating with clients and making business decisions.
After meeting with a number of prospective agents and representatives, all with their own abilities and limitations, I decided to engage Luke Boman who directs and runs InRealmMarketing to take on the task of representing me and my brand.
Working with Luke and his team so far has been unreal. His innovative and fresh approaches to putting my work directly under the noses of prospective clients in my field using conventional methods such as telephone calls and physical presentations, as well as the modern approaches such as email newsletters and social media is exactly what I envisioned would be the approach I would like for someone in his capacity to achieve for me.
Working with InRealm has put me in a position where I have very little to lose, after the initial capital outlay and ongoing costs, I can concentrate on my product and continuing with my existing client base, all the while assured that I have someone working with me to reach exactly the type of client I am looking for.
So, that is the long way round to what I broadcast a couple days ago. I guess what I meant by creative individuals was the approach that Luke and his staff have taken to representing me, and by taking over the world I was referring to our playing field, through the internet and the modern economy, the sky really is the limit.

1 comment:

  1. Great working with you too Kenny.

    We're always keen to check out your latests shots, and we look forward to a successful partnership while your business grows alongside ours.